This report covers the worldwide market for mobile TV services. As more handsets have the capability to support video, networks gain more bandwidth capacity, and content becomes available, there will be an increase in mobile TV services and revenues. This report includes: - Analog viewers and subscribers forecast by standard - Analog viewer forecast by geographic region - 3G mobile TV subscriptions by region - 3G mobile TV subscription revenue forecast by region - Regions include North America, Europe, Asia/Pacific, Latin America, and Middle East/Africa
3D has been getting a lot of press in 2009 as the number of 3D films shown in cinemas is increasing and consumer electronics manufacturers prepare to offer 3D TV sets in 2010.
3D has been popular with film producers several times over the previous century, only to have interest wane after a few years, so why will it work this time? There will be a common format for home video in Blu-ray, which along with 3D TV sets will offer a high-quality 3D experience. Due to the availability of 3D TVs, content producers are boosting their efforts to shoot and broadcast live events, particularly sports, in 3D. Consumer electronics manufacturers will even bring 3D content creation to the home with 3D camcorders and digital still cameras.
This report looks at the eco-system for 3D: 3D formats, 3D content, consumer interest in 3D, transmitting 3D to the home, and 3D consumer devices. Worldwide five-year forecasts for 3D channels, 3D TV set shipments, ASPs, revenues by region, and 3D Blu-ray player shipments are provided.
The Market Opportunity for Ultra-High Definition Video
Ultra-High Definition (UHD) video includes 4K (3840 x 2160 pixels) and 8K (7680 x 4320 pixels) resolution. This is significantly higher than today’s 1080p HD resolution. UHD will first be seen in the cinema. Then when the broadcast infrastructure is in place and consumers purchase new UHD TV sets they will be able to see UHD programs at home. This report identifies the elements that are required for UHD programming to be seen and the time frame for its market development. A description of the UHD value chain including content creation, cinema distribution, broadcast and in-home technologies enables the reader to understand the various elements that must come together before UHD TV becomes a mainstream technology. The report includes 15 year forecasts by region and worldwide for UHDTV units, ASPs, and manufacturers' revenue for both 4K and 8K resolution.
Competing Business Models for the Future of Digital Entertainment
By 2013, In-Stat predicts the home digital entertainment market in the US will total $233 billion. Device manufacturers and retailers, content producers, as well as pay-TV service providers are seeking to ensure their piece of the revenue pie. Yet, technology, consumer preference, and conflicting corporate goals cloud the outcome. This research presents the market vision for the three industry sectors. Against this perfect-world backdrop, key market elements, such as retail disc sales vs. electronic sell-through, and web-to-TV vs. TV Everywhere are evaluated. Based on these assessments, a vision of the future digital entertainment market comes into focus. A five-year digital content ownership forecast, covering video disc sales, EST, rentals and downloads supports the research conclusions. In addition, a home digital entertainment revenue forecast, that includes CE devices, broadcast and online advertising, and service subscription revenue is presented.
Mobile TV has created quite a stir in the technology and communications community with a promise of grandeur. Mobile TV, however, has been a disappointment to many. After many years of digital standards melees, the growth of subscription-based digital TV has not materialized to the degree that was originally anticipated, despite some impressive service offerings that have been brought to market.
There has been an alternative, analog mobile TV, which utilizes the existing analog free-to-air broadcast signals by placing a tuner in a mobile phone to receive programming. Analog mobile TV was brought to market in Asia in 2007 and has since achieved consumer adoption in Asia, Latin America, Eastern Europe, Russia/CIS, the Middle East, and Africa.
This report provides: - An overview of the analog mobile TV market - Comparison of analog mobile TV with the other mobile video alternatives - Analog mobile TV handset installed based - Primary research insights from analog mobile TV users - Analog mobile TV handset shipments, ASPs, and revenue - Mobile analog TV module shipments, ASPs, and revenue - Mobile analog TV semiconductor shipments, ASPs, and revenue
Worldwide PMP/MP3 Player Shipments Plateau as Market Succumbs to Competition From Emerging Connected Device Segments
Not so long ago, the PMP/MP3 player market was one of the fastest-growing segments in the portable consumer electronic (CE) industry, with Apple as the runaway leader with its successful iPod lineup. Today, the market is facing a serious slowdown as Apple shifts its focus to its illustrious iPhone, and as iPhone-like competitors pop up.
PMP/MP3 player shipments will reach 225 million worldwide by the end of 2009, up only 5% from 2008. Manufacturers are scrambling to encourage sales by adding enhanced features, like touchscreens and support for Wi-Fi.
Nevertheless, the PMP/MP3 player market has reached saturation due to waning consumer demand, a poor economic environment, and competition from emerging Internet-connected CE segments, such as audio/video-capable smartphones and mobile Internet devices (MIDs).
In-Stat's latest research on the global PMP/MP3 player market includes forecasts for unit shipments and revenues out to 2013. Regional splits for unit shipments, as well as expectations for growth in Wi-Fi enabled PMPs, are included. New to this research is a bill of materials analysis and the total silicon revenue opportunity for suppliers to the global PMP market.
The Worldwide PMP/MP3 Player Market: Shipment Growth to Slow Considerably
Worldwide PMP/MP3 player unit shipments reached 200 million in 2007, and will grow to 245 million in 2012. However, the year-over-year growth rate will slow considerably over this time frame, and actually dip below 10% by the end of 2008 for the first time since the market's inception. This slowdown in shipments demonstrates the market's maturity, as well as the competitive impact the market now faces from multimedia cellphones, like the Apple iPhone.
In order to mitigate the impact from both maturation and competition, today's PMP/MP3 player manufacturers are introducing products with enhanced functionality; and the most notable feature addition consumers are starting to demand is Wi-Fi capability. In-Stat estimates that approximately 21% of PMP/MP3 players will be Wi-Fi-enabled in 2012.
In-Stat's latest report on the global PMP/MP3 player market includes worldwide forecasts for unit shipments and revenues. Regional split for unit shipments are also included. The report provides a forecast breakout for audio-only MP3 players, as well as expectations for growth in the video-enabled PMP market. The newest addition to this research is a worldwide forecast for Wi-Fi enabled PMPs throughout 2012.
Worldwide Mobile Video Infrastructure: The Buildout Continues
There are multiple ways of delivering video content to mobile devices including: -Internet access from a mobile device using a cellular data service -Cellular In-Band video services that deliver video to the cellphone receiver in a mobile device -Broadcast Out-of-Band video services that require a secondary receiver added to a mobile device, also called Broadcast Overlay Networks -“Synch and Go” capability which enables the transfer of video content to storage in a mobile device -Wi-Fi and WiMAX
Some of these require mobile video-specific infrastructure, such as broadcast out-of-band video services and cellular in-band video services, while others, like Internet access and terrestrial broadcast TV, utilize infrastructure in place for other video services. We will focus on the first two in this report.
We look at the demand for mobile specific broadcast transmission equipment and mobile video headend equipment. We discuss the demand for transmission equipment by region while separating mobile video headends into encoders, IP encapsulators, multimedia gateways, and streaming servers. Five-year forecasts are provided for transmission equipment, by region, and by high-power, medium-power, low-power, gap filler, and enhanced ATSC sites. Worldwide five-year forecasts are provided for mobile video headend components, IRDs, encoders, IP encapsulators, multimedia gateways, and streaming servers.
Global Cellular Video Devices: Internet Video Expands the Market
Until recently, "mobile video" referred to content delivered to cellphones over the 3G network or out-of-band broadcast systems such as ISDB-T, DVB-H, or MediaFLO. However, the recent surge of Internet-delivered video means nearly any mobile device with an Internet connection can display video.
Even though cellphones and smartphones will remain the predominant method of viewing mobile video, In-Stat forecasts over 160 million devices will be sold in the coming five years that provide mobile video service over networks now in exclusive use by cellphones. In addition:
This research includes worldwide device shipment forecasts for video-connected: -Computing devices, such as mobile Internet devices (MIDs), ultra-mobile PCs (UMPCs), and laptop/notebook computers. -Cellphones and smartphones, including the RIM BlackBerry, Apple iPhone, and smartphones having Symbian, Windows Mobile, Palm OS, Android, and Linux operating systems. -Consumer electronics products, including personal navigation devices (PNDs), portable media players (PMPs), and handheld games, such as the PSP and Nintendo DS.
The forecasts cover devices that will be able to provide mobile video from mobile operators (including MobiTV, GoTV and VCast), out-of-band cellular video (ISDB-T, DVB-H, MediaFLO, DMB-T and others), as well as devices that access the Internet over 3G networks.
US Consumers Weigh In on Mobile Video Content Choices
In the past year, the mobile video market has shifted radically, and two forces have emerged to radically change the definition of "mobile video." First, Internet delivery of user-generated and professional content is moving viewers from their living rooms to their computers. Second, high-quality mobile devices that use wireless networks (such as Apple's Wi-Fi iPhone and iPod Touch) are improving mobile access to the Internet in general. As a result, "Internet video" increasingly means "mobile video."
This research uses innovative survey techniques to provide an in-depth comparison of US consumer attitudes toward various types of mobile video content delivered over cellular, broadcast, and Wi-Fi networks as well as device preferences and content sources.
In-Stat's 2008 survey illuminated interesting trends and adjustments in the ways people think about mobile video.
In-Stat also defines potential usage models that highlight the benefits of mobile video solutions offered by mobile operators, time-shifting and place-shifting hardware, as well as portable media players and similar devices. Unlike other research that is available, this report also includes an analysis of the ATSC M/H standard now being tested for use by US broadcasters.
As mobile operators look to new sources of revenue to make up for falling voice revenues, they are turning to TV services similar to the way their wireline counterparts have done. 3G mobile TV services were launched several years ago and have been growing in number ever since.
This report looks at the availability of 3G mobile TV in all regions of the world and what is available with those services. Five-year forecasts for 3G mobile TV subscribers, annual ARPU, and subscription revenues are provided.
Worldwide Mobile TV Broadcasting: Analog a Viable Option
There is a fragmentation of standards in mobile TV broadcasting that appears here to stay. DVB-H, ATSC-M/H, CMMB, ISDB-T, DVB-SH, T-DMB, and MediaFLO are all being used or under development today.
The most popular mobile TV broadcast services are those that are offered without a subscription, as in Japan and South Korea. However, mobile TV broadcast services are viewed by many as a way to generate revenue, so many of the mobile TV broadcast services will be subscription based.
Operators in multiple countries in both Europe and Asia are expected to launch mobile TV broadcast services in 2008, driving the subscriber increases.
In the glorious but unlamented dotcom boom, the key goal for many online applications seemed to be "attracting eyeballs" (users) who would then attract enough advertising revenue to become ad supported. The term "ad-supported" is being heard more frequently in the mobile market as well, with applications, content, and even cellular service being considered. Emboldened by the success of Google and the millions of web sites earning money with Google advertising, dozens of new companies have set their sights on the cellphone as the next advertising opportunity.
The potential market for mobile advertising ranges from the relatively unsophisticated small advertising buyers attracted to Google and large scale national and international "brand" advertisers (automakers, soft drinks, fast food), who demand rigorous measurement methods before they'll part with their 9-figure ad budgets.
This report identifies the key drivers that are moving mobile advertising forward and identifies several items making cellphones a unique advertising medium. There is also information about various mobile advertising business models and the companies that are most influential in the market.
The research also examines the effects of the iPhone and the Google phone and examines the notion of advertising-supported cellular service.
