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Vertical Market Analytics

Verticals: Healthcare | Education | Government | Professional Services

In-Stat’s Vertical Market Analytics services provide clients analysis of demand for wireless, wireline, voice and data, and managed services by vertical market. Each VMDD service is designed to provide clients with insight to:

  • Business issues, opportunities and challenges driving network and wireless investments
  • Adoption of network technologies
  • Sub segment comparisons (for example the Government VMDD provides analysis of state, local and federal spending)

Each VMDD category is structured as a stand alone service and provides segment-specific demand analysis and comparisons to national averages and among sub-segments. Each service provides market segmentation for approximately 20 different product categories including network services, wireless voice and data, network infrastructure, and managed services. Each service features data from five annual surveys of approximately 5,000 decision makers and network managers.

Example of the Typical Level of Detail:

Areas of Coverage:
  • Healthcare (by four size of business categories)
  • Government (state, local and federal)
  • Professional Services (by size of business)
  • Education (higher education and k-12)
  • Wireless and wireline spending (voice, data, managed services)
  • Network convergence adoption
  • Mobile data services & applications adoption
  • Business mobility & Wi-Fi adoption
  • End user attitudes and preferences

Issues Addressed:
  • Adoption trends of key products and services
  • Convergence
  • Managed service IP VPN and network services
  • VoIP

Data Elements:
  • Up to 20 different forecasts including:
    • Wireline voice: local, domestic & International long distance
    • Business VoIP
    • Wireless: voice, data & devices
    • Network services: broadband, private line, IP VPN, Ethernet Frame and ATM
    • Managed services
  • Survey data from 5 business surveys covering approximately 5,000 business respondents

Critical Questions Answered:
  • What is the adoption of VoIP and convergence among health care firms?
  • In which vertical markets are managed services gaining traction? Why?
  • What are the key business applications driving network budgets in key vertical markets?
  • How big is the market for IP VPNs in discrete vertical segments?

Integrated Primary Research Elements:

In-Stat fields one survey a week, which means our clients obtain fresh and compelling primary research data. Unlike our competitors, every VMDD report is based on and incorporates findings from the following B2B surveys, which gives clients unique, fact-based research:

  • 2007 Business Network Communications Survey (±1,100 network managers)
  • Business IP Communications & Convergence Survey (± 1,000 WAN network managers)
  • Business Managed Services Survey (± 1,000 IT managers for managed services in companies with >100 employees)
  • Business Mobility (1,000 business end users)
  • Wireless Data Market Study (1,000+ business decision makers)

Deliverables:
  • Continuous information service (minimum of 8 annual deliverables, including In-Depth Reports, In-Sights, In-Stant Analyses and In-Dustry Updates)
  • Direct analyst inquiry
  • Research briefing sessions
  • On line HTML and FTP access to research reports
  • Input to survey design

For more information, contact a sales representative.

In-Stat's Vertical Market Analyticsare focused intensely on one specific vertical. If you are interested in a broader look at multiple verticals, please check out our Vertical Market Views.

  
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