SCOTTSDALE, Ariz., November 7, 2006 -
Conventional wireless industry wisdom is that consumers seek a single wireless device with multiple capabilities built into the handset, however, studies show that most users carry redundant devices, reports In-Stat (http://www.in-stat.com). For instance, more than 15% of people carry two wireless phones, the high-tech market research firm says.
“Eighty percent of the people that have a camera phone say they regularly carry their digital camera, 75% of SmartPhone users also carry a PDA, and more than 50% of users of multimedia phones also carry their MP3 player,” says Bill Hughes, In-Stat analyst. “It is important to understand this customer behavior if the wireless industry is to offer commercially successful solutions.”
Recent research by In-Stat found the following:
Only 43% of the respondents to an In-Stat survey, all of whom are business users, stated that higher productivity would be obtained with a SmartPhone.
Many wireless users consider the additional capabilities offered within a wireless device to be a gift for becoming or remaining a subscriber, and not as a tool that is enhanced with real-time data.
Almost half the respondents believe that they will carry fewer devices by owning a SmartPhone. As stated, most end up carrying a PDA anyway.
Recent In-Stat research, In-Sights: Repetitive Redundancy: The Consumer's Tendency to Carry Multiple Devices (#IN0603271WH), covers consumers’ attitudes towards wireless devices. It includes results from In-Stat’s surveys of wireless telecommunications consumers. It also contains extensive analysis of users’ behaviors regarding wireless devices and services.
For more information on this research or to purchase it online, please visit:
http://www.instat.com/catalog/Wcatalogue.asp?id=66 or contact a sales representative:
Eastern North America: Tina Sheltra, 480.609.4531; tina.sheltra@reedbusiness.com
Western North America: Erin McKeighan, 480.609.4551; emckeighan@reedbusiness.com
Outside of North America: http://www.instat.com/sales.asp
The price is $1,495 (US).
This research is part of In-Stat’s Mobile Devices Service, which combines primary end-user and supply-side research to offer comprehensive reporting, worldwide industry and technology trends, user preferences, and forecasting for mobile devices, including wireless handsets, smartphones, and data devices. In addition to topical reports, quarterly summaries track global handset revenue and market share by manufacturer, air link, and region.
For a more comprehensive analysis of wireless handsets, consider the In-Stat report, “The Big Trends For Cell Phones, 2006-2011” (http://www.instat.com/abstract.asp?id=66&SKU=IN0602922WH). This report considers technology developments, consumer preferences, and sales channel trends in anticipating the future developments of wireless devices.
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In-Stat’s market intelligence combines technical, market and end-user research and database models to analyze the Mobile Internet and Digital Entertainment ecosystems. Our insights are derived from a deep understanding of technology impacts, nearly 30 years of history in research and consulting, and direct relationships with leading players in each of our core markets. In-Stat provides its research through reports, annual subscriptions, consulting and advisory services to inform critical decisions. Technology and semiconductor vendors, infrastructure and device manufacturers, service providers and media companies worldwide rely on partnerships with In-Stat’s tenured, experienced staff and on our in-depth market intelligence to support critical business, product and technology decisions.
In-Stat is a strategic segment of the $9 billion Reed Elsevier global information network, with access to an expansive worldwide electronic network, extensive technology databases and well-informed personnel. As a member of Reed Business Information, In-Stat is a division of the largest business-to-business publisher in the U.S.
