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For more information, contact:

Elaine Potter, Marketing Coordinator
Phone: 480-483-4441; Email: epotter@reedbusiness.com

 Multimedia Broadband Infrastructure 

Online Entertainment Promises Big Opportunities for Tech Vendors

SCOTTSDALE, Ariz., May 15, 2007 - As broadcast TV, movies, and other professionally produced content gets moved onto the Internet, huge opportunities are emerging for vendors who provide hardware, bandwidth and services, reports In-Stat (http://www.in-stat.com). The value of the annual infrastructure build-out for online entertainment services is expected to quintuple between 2007 and 2011, reaching more than US$4.1 billion, the high-tech market research firm says.

“Bandwidth is the largest value category, with Hardware holding onto a solid share,” says Gerry Kaufhold, In-Stat analyst. “Key growth opportunities will arise for vendors who provide value-added services, such as online publishing, asset management, distribution, and interfaces for billing and advertising services.”

Recent research by In-Stat found the following:

  • North America is the key market for online entertainment services, with Asia coming on strong in 2008.
  • Online entertainment will be leveraged to improve TV network negotiating positions for Video-on-Demand.
  • The “big name” media companies will establish ascendant positions for online entertainment.

Recent In-Stat research, Online Entertainment Infrastructure (#IN0703570MBI), covers the market for Internet video entertainment. It provides forecasts for online video entertainment infrastructure by region and by category through 2011. It analyzes the key trends and developments necessary for online entertainment success including the complex online video delivery chain. It also features analysis of several key content delivery networks and publishers.

For more information on this research or to purchase it online, please visit: http://www.instat.com/catalog/mmcatalogue.asp?id=289 or contact a sales representative: Eastern North America: Tina Sheltra, 480.609.4531; tina.sheltra@reedbusiness.com Western North America: Erin McKeighan, 480.609.4551; emckeighan@reedbusiness.com Outside of North America: http://www.instat.com/sales.asp

The price is $2,995 (US).

Don’t Miss In-Stat’s Free Webinar on Online Entertainment:

Do broadcast TV networks have strategic advantages that will eventually give them the lead over the likes of Google?

Find Out:

The Evolution of Online Entertainment: UGC & Broadcast TV Merge on the Internet May 23rd

For More Information: http://www.instat.com/promos/07/webinar_online_entertainment.asp

Related Research from In-Stat’s Multimedia Broadband Infrastructure Service Includes:

Addressable Advertising: Broadcast TV Moves Onto the Internet

Advertising: Cable TV Systems

Satellite Uplink Facilities for Professional TV Services

Cable TV Headends: Fixed Mobile Convergence (FMC) Powers Cable TV Counterpunch to IPTV

For more information, contact:

Gerry Kaufhold, Principal Analyst
Phone: 520-363-9752
Email: gkaufhold@reedbusiness.com

Elaine Potter, Marketing Coordinator
Phone: 480-483-4441
Email: epotter@reedbusiness.com

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About In-Stat

In-Stat’s market intelligence combines technical, market and end-user research and database models to analyze the Mobile Internet and Digital Entertainment ecosystems. Our insights are derived from a deep understanding of technology impacts, nearly 30 years of history in research and consulting, and direct relationships with leading players in each of our core markets. In-Stat provides its research through reports, annual subscriptions, consulting and advisory services to inform critical decisions. Technology vendors, equipment manufacturers, service providers and media companies worldwide rely on In-Stat to support critical business, product and technology decisions.







 
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