SCOTTSDALE, Ariz., July 10, 2007 -
China's mobile Location-Based Services (LBS) market is still in an early stage, but a recent survey shows there is a high demand for these services, reports In-Stat (http://www.in-stat.com). To date, a scarcity of low-priced GPS handsets and easy-to-use applications, rather than high service price, have constrained usage, the high-tech market research firm says.
“We believe that with falling GPS phone prices and more attractive and easy-to-use applications (i.e. LBS client) in place, mobile LBS will be accepted on a large scale,” says Frances Guan, In-Stat analyst. “In the future, we believe that services that combine LBS and other mobile value-added services will be very competitive.”
Recent research by In-Stat found the following:
Existing mobile LBS users are mainly business subscribers with higher-than-average income.
Local information and navigation applications are the most popular mobile LBS concepts.
Survey respondents who are in the 35-39 and 18-29 age groups, including students and technical engineers with high and middle range income, showed strong interest in mobile LBS.
Recent In-Stat research, GPS Phones Will Drive Mobile LBS Spending (#IN0703906CWW), covers the market for mobile location-based services in China. It contains analysis of an In-Stat consumer survey regarding mobile services, including LBS. It provides insight into the attitudes and perceptions of Chinese consumers towards LBS, including how much they are willing to pay for these services.
For more information on this research or to purchase it online, please visit:
http://www.instat.com/catalog/apcatalogue.asp?id=279 or contact Tina Sheltra, 480.609.4531; tina.sheltra@reedbusiness.com. Outside of North America: http://www.instat.com/sales.asp.
The price is $1,995 (US).
This research is part of In-Stat's China Wireless service, which looks at the handset and mobile applications markets in China. These charmed segments have become a strong driving force in advancing China's entire telecom market in addition to driving telecom and even semiconductor manufacturing to new levels. To help global decision makers to decrease the uncertainty of effectively doing business in this dynamic marketplace, this service provides clients with market dynamics analysis, value chain analysis, business models, actionable insights and five-year forecasts.
End-user data is incorporated into each report to better analyze specific market demand in China for smart phones, mobile music, video phones, camera phones, mobile TV, mobile email and mobile media, etc. Data is derived from annual surveys of approximately 1,000 end-users, which provides clients credible data with valid sampling size.
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In-Stat’s market intelligence combines technical, market and end-user research and database models to analyze the Mobile Internet and Digital Entertainment ecosystems. Our insights are derived from a deep understanding of technology impacts, nearly 30 years of history in research and consulting, and direct relationships with leading players in each of our core markets. In-Stat provides its research through reports, annual subscriptions, consulting and advisory services to inform critical decisions. Technology and semiconductor vendors, infrastructure and device manufacturers, service providers and media companies worldwide rely on partnerships with In-Stat’s tenured, experienced staff and on our in-depth market intelligence to support critical business, product and technology decisions.
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