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For more information, contact:

Elaine Potter, Marketing Coordinator
Phone: 480-483-4441; Email: epotter@reedbusiness.com

 Multimedia & Interface Technologies 

USB, Bluetooth Firmly Grip Consumer Mindshare

SCOTTSDALE, Ariz., July 27, 2009 - USB is the most popular and most used interface among users on both home and business PCs, while Bluetooth is proving highly popular on cell phones, reports In-Stat http://www.in-stat.com. According to an In-Stat survey of US consumers, both interfaces are well known for multiple uses at home and at work.

“For home use, USB flash drives were the most popular USB application, followed by printers and digital still cameras,” says Brian O’Rourke, In-Stat analyst. “For Bluetooth, 34% of respondents use the interface to connect their mobile phones to home PCs. Mouse/keyboards and PDA/handheld PCs were commonly connected via Bluetooth as well.”

Recent research by In-Stat found the following:

  • USB is the most-used digital interface in home and work PCs, followed by 1394, Bluetooth, DVI and HDMI.
  • Well over half of respondents own a mobile phone with Bluetooth technology; with nearly 60% of them using it to connect a Bluetooth headset.
  • Over 25% of respondents with HDMI ports on their PC said they used HDMI to connect their PC to their Digital television (DTV).

Recent In-Stat research, Interface Survey 2009: Tracking Interface Usage on Work and Home PCs (#IN0904459MI), covers the US market for interface technologies. It includes:

  • Analysis of results from an online survey of US consumers conducted in October 2008 that includes ownership, usage and awareness about USB, 1394 or FireWire, Bluetooth, DVI and HDMI.
  • Analysis of interface usage in work and home PCs, as well as desktop and notebook PCs and mobile handsets.
  • Discussion of results from questions about the awareness and attractiveness of emerging wireless technologies and consumer willingness to pay extra for these technologies in next-generation devices.
For more information on this research or to purchase it online, please visit: http://www.instat.com/catalog/mmcatalogue.asp?id=161 or contact a sales representative: http://www.instat.com/sales.asp

The price is $1,995 (US).

This research is part of In-Stat’s Multimedia & Interface Technologies service, which identifies and forecasts the markets for key interface technologies and tracks penetration of these technologies into PCs, PC peripherals, consumer electronics, communications, automotive and industrial applications. It also examines competitors, industry agendas, technology platforms, semiconductor technology and shipments. Supply and demand-side insights are combined to examine these dynamic, evolving technologies.

Related In-Stat research:

Wired USB 2009: High-Speed Rules, SuperSpeed on the Way

Wireless HD Video Technologies 2009: WHDI, WirelessHD, 802.11n, and UWB All Test the Waters

Road Warrior Connectivity: Device and Interface Use by US Business Travelers

1394 2008: Is FireWire Still Burning?

DVI and HDMI 2008: A Time of Transition

For more information, contact:

Brian O'Rourke, Principal Analyst
Phone: 480-609-4527
Email: borourke@reedbusiness.com

Elaine Potter, Marketing Coordinator
Phone: 480-483-4441
Email: epotter@reedbusiness.com

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About In-Stat

In-Stat’s market intelligence combines technical, market and end-user research and database models to analyze the Mobile Internet and Digital Entertainment ecosystems. Our insights are derived from a deep understanding of technology impacts, nearly 30 years of history in research and consulting, and direct relationships with leading players in each of our core markets. In-Stat provides its research through reports, annual subscriptions, consulting and advisory services to inform critical decisions. Technology and semiconductor vendors, infrastructure and device manufacturers, service providers and media companies worldwide rely on partnerships with In-Stat’s tenured, experienced staff and on our in-depth market intelligence to support critical business, product and technology decisions.

In-Stat is a strategic segment of the $9 billion Reed Elsevier global information network, with access to an expansive worldwide electronic network, extensive technology databases and well-informed personnel. As a member of Reed Business Information, In-Stat is a division of the largest business-to-business publisher in the U.S.








 
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