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Cheryl Cadden, Marketing Coordinator
Phone: 480-609-4540; Email: cheryl.cadden@reedbusiness.com

 In-Stat 

From the Arizona Desert to the Great Wall, In-Stat Extends its Asian Research into China

SCOTTSDALE , Ariz. , January 26, 2005 – High-tech market research firm, In-Stat (http://www.in-stat.com) announces today that it has established a branch of its research practice in Mainland China , expanding its existing presence in the Asia-Pacific region. This move represents another step in In-Stat’s strategic road map to produce actionable market research on a global basis.

In-Stat’s presence in China is an extension of a joint venture announced by Reed Business Information (RBI), In-Stat’s parent company, and International Data Group (IDG), early in 2004. Through its affiliation with the alliance, which is overseen by Hugo Shong, President & CEO, IDG Asia/China, In-Stat will have access to a well-established network of information and people. In-Stat will thus be able to provide a unique insider position on the burgeoning Chinese market. Mark Kirstein, In-Stat’s General Manager states that “Our China operation and partnership with IDG Asia/China allows In-Stat’s customers to reap the benefits of a long-term investment and thorough understanding of the Chinese business environment.”

In-Stat’s in-region research practice will also provide Chinese and Asian companies with unparalleled access to 20 plus years of advanced communications and semiconductor research experience, a well-established global presence, and a unique set of research methodologies. At the same time, In-Stat’s analyst staff will furnish expanding Chinese companies with a new voice in the global technology market place.

For more information, contact:

Jason Yin, Managing Director - In-Stat China
E-mail: Jason.yin@instat.com.cn; Phone: (86) 137 0102 6763

Kirsten Fischer, Senior Marketing Manager, In-Stat
E-mail: Kirsten.fischer@reedbusiness.com; Phone: (480) 609-4534

Market Research from In-Stat
In-Stat offers a broad range of information resources and analytical assets to technology vendors, service providers, technology professionals, and market specialists worldwide. The company stands alone in its ability to integrate both supply-side and demand-side research methodologies into a single comprehensive view of technology markets and products. This capability relies on a unique ability to cover the entire value chain from engineering-level technology, through equipment, infrastructure, services and end-users.

In-Stat is a part Reed Business Information, a leading provider of critical information and marketing solutions to business professionals and a member of the Reed Elsevier.

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