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Mobile TV - Will Consumers Tune In or Tune Out?
 

This package of research addresses the highly-conflicted emerging mobile TV market space, focusing on worldwide service deployment and the infrastructure needed to deliver these innovative services. Created specifically for mobile operators, broadcasters, content providers and equipment manufacturers, the package will provide both product marketing managers and strategic decision makers an insightful understanding of the state of the market, standards, and the key factors which could inhibit or enhance the growth opportunities.

Includes the following In-Depth Reports:

Mobile TV Broadcasts: Coming Soon to a Cell Phone Near You!
Analyst: Michelle Abraham, Principal Analyst,
List price: $3,495

Spectrum constraints are going away and Mobile TV broadcast services have launched in several countries. A plethora of standards prevent manufacturers from fully exploiting economies of scale, but with 125 million subscribers forecast by 2011, there are clear market opportunities. What and where are those opportunities? This report provides subscriber and revenue forecasts by region, along with an assessment of current deployments and technology standards.

For additional information >

Wireless Operators May Lose Control of Mobile Video
Analyst: David Chamberlain, Principal Analyst,
List Price: $3,495

Billions worldwide are being spent on deployment of networks and systems to deliver video to cellular handsets. Even though 3G and even out-of-band video services are getting a lot of attention in the press, broadcasters may have a surprise in store for mobile operators. This report covers consumer attitudes toward mobile video, explores the strengths and weaknesses of the most likely mobile video scenarios and provides an in-depth look at time-shifting and place-shifting video services.

For additional information >

Worldwide Mobile Video Infrastructure
Analyst: Gerry Kaufhold, Principal Analyst,
List price: $3,995

Mobile video services are expanding. This report presents in-depth analysis of the following six competing approaches that will alternately push or pull the mobile video market forward:

  • Unlimited cellular data services
  • Cellular in-band video (MobiTV)
  • Broadcast-specific overlay networks
  • Synch and go” from a broadband PC (Apple’s iPhone)\
  • Wi-Fi and WiMAX networks
  • Broadcast TV methods and long-range wireless broadband (LRWB)

For additional information >

To Purchase this Research Contact:

East Coast:
Jim Preskar
Tel: +1.401.315.0613
jim.preskar@reedbusiness.com

West Coast:
Elaine Potter
Tel: +1.480.483.4441
epotter@reedbusiness.com

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