Free In-Stat Webinar - The Evolution of Online Entertainment: UGC & Broadcast TV Merge on the Internet

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The world of online entertainment is exploding with new opportunities. Ever since Google acquired YouTube, people have been asking when Google will take over the Internet. But that’s the wrong question. CBS, NBC, Fox and Disney are all entering the fray. Broadcast TV programs, as well as programs from cable TV networks, are now claiming turf online, and building momentum.



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Even though Google is the leader for online text advertising, the broadcasters have long running relationships with the world’s biggest brand names. In-Stat Principal Analyst Gerry Kaufhold presents findings from recent In-Stat research which indicates that the battle is just beginning, and, over the long haul, the broadcast TV networks have strategic advantages that will eventually give them the lead.

In addition, User Generated Content isn’t going away! Up and coming analyst Mike Inouye also presents our findings on UGC and discusses how online entertainment is going to create bold new markets that compete with, complement, and confound all of the traditional big media players.

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