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Free In-Stat White Paper: Online Entertainment Evolves in the Real World


The world of online entertainment is experiencing explosive growth.

User Generated Content (UGC) has created an emerging source of video that is beginning to compete with professionally-produced content.
 
The major broadcast TV networks, Pay-TV specialty networks, and local TV stations, along with others, are all moving their content to online entertainment services.
 
PC-TV Tuners are creating a “third front” that permits consumers to capture TV content and manipulate it.
 
Social networking, advanced search services, and addressable advertising approaches are creating a frothy mix of professional, user-generated, and combination content that will take many years to sort out.

This white paper includes excerpts from recent In-Stat research to explore this explosive evolution of online entertainment. It answers questions such as:

How is UGC evolving? And, in what regions is it growing?
What are the six vectors of growth facing professional video content companies?
What do TV Networks need to do to support dozens of new usage models?
Will the same adjustments need to be made to portable, mobile and VOD services?

It also includes the following tables and figures:

PC-TV Tuner Annual Value, by Region, Showing Relative Trend Lines
Key Characteristics of Growth Vectors Compared to Show Complexity
A Graphical Depiction of Interaction Among Social Networks, Search, TV & Movie Program Planning & Production, & Addressable Advertising
Overview Diagram of Synacor’s Innovative Portal Solution
Relative Value of Each Online Entertainment Infrastructure Category in 2006 & 2011
Recent Survey Respondents' Attitudes Towards Types of Online Advertisements
User Generated Video Views by Geographic Region

Related Research:

In-Depth Analysis: Online Entertainment Infrastructure

In-Depth Analysis: Addressable Advertising: Broadcast TV Moves Onto the Internet

In-Stat Update: User Generated Content—How About Just Content?

In-Depth Analysis: Social Networking: Finding Friends Online, April/2007

In-Depth Analysis: PC-TV Tuners, Coming to a PC Near You

In-Depth Analysis: Analog Cutoffs Fueling Digital Terrestrial Set Top Box Market

  
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